Turning App Confusion Into App Confidence

The AppsMap™ Feature and App Advisory Plus’ App Advisory Education: Turning App Confusion Into App Confidence

A guest blog by James Ashford, GoProposal.

The opportunity in the app space is so exciting. Apps are unlocking greater insights, efficiencies and profits for accounting businesses and their clients.

But the challenge we’re now seeing is that accountancy firms are struggling to position themselves as THE app authority in the relationship with their clients, and in some cases, struggle to articulate the value of that app and what they charge for it.

This means that for many firms, apps become cost-centres rather than the profit-centres they should be.
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So what makes an accountant an app authority?

Though important, understanding the accounting data flows is not enough.

Put simply apps are tools to help a business carry out their processes. So to be an App Authority accountants must have a deep understanding of both the features of the app, alongside knowledge of how these can be applied to a client or prospect’s processes.

An accountant may be the only professional advisor a business engages with on an ongoing basis and they trust your advice. So if you’ve recommended an app without really understanding their processes, problems and software requirements, the likelihood is that it will be poorly implemented, and this can erode the value the client sees in the relationship.
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App Advisory Plus’ App Advisory educational content, combined with GoProposal’s new feature, the AppsMap™, helps you to put a stop to this by helping you to understand clearly:

• When to recommend apps

• What apps to recommend

• What App Advisory services you can offer

• How you should charge for them

• How to create and present App Advisory service schedules

• How to create a clear map of apps for your clients to see

Whilst using the AppsMap™ feature, accountants can DIRECTLY import all apps into the map from the App Advisory Plus App Directory.

GoProposal’s AppsMap™ feature enables accounting businesses to show an overview of the direction of data flows between the apps they’re providing or recommending.

You can choose an icon, insert a description and service schedule and determine the price you want to charge for that app, with as much sophistication or complexity as it needs.

The whole purpose of this is to give you, the accountant, the confidence to be the app authority in the client relationship.